Nobody sends a breakup email to their bank. They just stop using it for things. That's what I've been watching in dental practices all quarter: quiet, incremental unbundling. A practice switches to Stripe for payments. Ramp for expenses. Gusto for payroll. The bank account stays open, but it becomes a shell. The actual financial operations happen elsewhere, one specialized tool at a time.
This pattern isn't new. Andreessen Horowitz laid out the vertical SaaS thesis in three waves: bring core software to the cloud, embed financial services, then layer in AI to turn tools into agents. It's why Toast dominates restaurants and ServiceTitan wins in home services. They didn't just build software. They became the financial operating system for their vertical.
The funding data confirms this isn't just theory. CB Insights Q2 reporting shows money flowing into embedded, vertical-specific plays. Investors are backing the specialized tools because generic banks can't optimize for the unit economics of a dental practice. I broke down why in Each Practice Generates $243 Monthly. A big bank doesn't even know that value exists. An unbundled, vertical-specific solution can capture it.
This is exactly why we run Dentplicity and CLIN as a sequence. Dentplicity does one job: financial intelligence for dental practices. It's the specialized tool that earns trust and gathers data in a capital-efficient way. CLIN is the long-term play. Once practices trust the insights, we rebundle their financial operations (banking, payments, lending) into a single platform designed for how they actually work.
Unbundle first. Earn the right to rebundle. That's the bet.
Data sources: Cross River Bank Q2 2025 Newsletters, a16z, Forbes, CB Insights.